Introduction to Content Writing Reseller Programs
Content writing reseller programs have become an increasingly popular way for freelance writers and content creators to build a client base and boost their income. These programs allow individuals to purchase pre-written articles, blog posts, and other forms of content from providers and then resell that content to their own clients. While reselling content may seem like a relatively simple way to earn extra income, it does require understanding how the programs work and building relationships with clients. This article will provide an in-depth overview of how content reseller programs operate and what writers should know before deciding to participate in one.
What is a Content Writing Reseller Program?
At its core, a content writing reseller program allows freelance writers, bloggers, and other content creators to become a “reseller” of content produced by another company or individual. The content provider, sometimes called the “supplier” creates large volumes of articles, blog posts, ebooks, and other types of content on various topics. They then make this content available to resellers through an online portal or membership site.
Resellers purchase individual pieces of content from the supplier at a discounted rate. For example, an article that normally retails for $50 may be available to a reseller for $20-$25. The reseller then has the ability to repackage, edit, and resell that same content to their own clients and websites at the full retail price. This allows resellers to quickly build up a library of content without having to write everything from scratch themselves.
Popular Types of Content Available
While every supplier may offer something slightly different, some common types of pre-written content available through reseller programs include:
Blog posts (300-1000 words) on various topics like health, business, technology etc.
In-depth articles and guides (1000+ words) providing detailed information on a specific topic or how-to instructions.
eBooks with tutorials, case studies or packaged content on relevant subjects.
Copy for web pages, landing pages, social media and other online marketing.
Digital products like templates, checklists, worksheets and infographics for clients.
Ghostwritten content like white papers, case studies, and reports.
Suppliers typically have content covering a wide variety of topics like SEO, marketing, business, health, technology, finance, lifestyle and more. Resellers can pick and choose pieces relevant to their clients’ industries.
How Resellers Make Money
Once resellers purchase content from a supplier, they have multiple ways to monetize it:
Selling pieces individually to clients who need articles, blog posts, or digital assets for their websites.
Assembling various pieces into larger compilations like eBooks and reports to sell as premium products.
Using content to build out websites, membership sites or online courses.
Licensing content to clients who wish to publish and distribute it through their own channels.
Repurposing content into new formats like slide decks, infographics or social media posts.
The key is repackaging and positioning the pre-written content as unique, tailored solutions that justify the higher resell price compared to what the reseller paid. Marketing skills, client relationships and understanding niche needs are important for success.
Evaluating Suppliers
With dozens of content reseller programs available, it’s important writers vet potential suppliers carefully:
Check review sites and forums to assess quality, reliability and customer support levels.
Review sample content from different categories to ensure it’s well-written and would appeal to target clients.
Consider the topics covered and whether content is broad enough for different niches.
Pricing structures vary so compare costs of individual pieces versus larger content packages.
Reputable suppliers have secure membership sites and fast content delivery systems.
Look for programs with active reseller communities for collaboration and lead sharing.
Confirm the supplier owns or has full redistribution rights for all content sold.
Choosing a supplier with a large and regularly updated content library, flexible pricing and solid reputation offers the best chance of success as a reseller. Always read terms of service as well.
Marketing to Clients
While purchased content provides a shortcut, resellers still need marketing skills to attract clients. Strong consideration should be given to:
Clearly profiling ideal customer profiles and target industries or niches.
Building an online portfolio and case studies highlighting clients helped.
Creating sample products combining curated content for prospects to assess quality.
Pitching value propositions focused on time and cost savings for clients.
Leveraging existing relationships and referral partners who know work quality.
Utilizing industry forums and groups for lead generation and thought leadership
Guest posting and link building to build authority around topics clients care about.
Offering complimentary consultation sessions to understand needs better.
Consistent promotion across multiple channels is key to gaining clients to continuously resell high volumes of content to. Building relationships and demonstrating value is paramount.
Best Practices for Success
Top content resellers understand it’s not a simple resale model – providing additional value is important. Consider:
Always customizing, enhancing and localizing generic content for specific clients.
Providing ongoing content and social media support packages after delivery.
Bundling content with other deliverables like design, hosting or software.
Surveying clients for feedback and continuously improving the approach.
Growing specialty topic expertises over time versus general content coverage.
Networking and building partnerships within industry communities served.
Committing to professional client service, quick response times and quality standards.
Tracking metrics like client retention, repeat customers and referrals earned.
Regularly investing in one’s business through certifications, mentors or consultants.
With guidance, resellers can evolve their services over time. Approaching clients as strategic partners versus one-time sales positions them best for long-term success.
In Summary
Overall, content reseller programs provide experienced freelance writers an excellent opportunity to diversify income streams and scale up service offerings. With quality suppliers, solid marketing skills and a focus on delivering additional value, resellers can profitably redistribute high volumes of pre-written content through personalized solutions. Approaching the model as both a content curation and client service business improves chances of sustainability long-term.
Andrew Stroud