One of the biggest challenges is simply having access to complete and accurate data. Marketing campaigns often involve multiple channels, platforms, devices, and tools which all generate their own siloed…
Pilot testing research methods is an extremely important step that must take place before proceeding with full data collection for a study. Conducting pilot tests allows researchers to identify any…
The client, a large retailer, had been struggling with siloed data and a lack of insight into their business performance and customer behavior for some time. Data was stored in…
Data Security: Encrypt all sensitive data stored in the system’s database using strong encryption algorithms like AES-256. This includes customer PII, payment information, credentials etc. Encryption at rest protects data…
Primary data collection methods: Surveys: Surveys are a common primary data collection method for capstone projects. A researcher would design their own questionnaire or survey to collect original data directly…
Data collection and wrangling are crucial initial steps in any successful business analytics capstone project. The quality and reliability of the data that is collected will have a huge impact…
One of the biggest challenges is simply figuring out what problem or question to investigate through data analysis. This is arguably the most important step, as the success of the…
When it comes to primary data collection for your capstone project, the first step is to determine what type of primary data you need to collect. Will you be conducting…
Ensuring privacy and obtaining proper informed consent when blind individuals use digital services and provide personal data presents unique challenges but can be addressed through proactive and thoughtful design. Some…
The first step in obtaining IRB approval is to develop your research proposal and methodology. You will need to clearly outline your research questions, objectives, participant population, variables/constructs of interest,…
Alma Torres 
Andrew Stroud