What is Content Writing Certification?
Content writing certification provides content writers with a credential that validates their skills and knowledge in content creation. Earning certification demonstrates to potential clients and employers that a writer understands fundamental principles of content writing and has received formal training. Various organizations offer content writing certifications through examination and experience requirements. Obtaining certification is a way for content writers to differentiate themselves and gain credibility in an increasingly competitive industry.
Major Content Writing Certifications
Some of the largest and most respected content writing certification programs include:
Professional Content Marketing Certification (PCMC) from the Content Marketing Institute (CMI): This certification focuses on strategic content planning, creation, distribution and analysis within a marketing context. Candidates must pass a 100-question multiple choice exam. The certification must be renewed every 2 years.
Certified Content Marketing Professional (CCMP) from the Content Marketing Association (CMA): Similar to the PCMC, this certification emphasizes skills in content marketing strategy, planning, creation and measurement. Candidates take a 100 question exam. Recertification is required every 3 years.
Associated Content Certified Pro (ACC Pro) from the Demand Media University: This formerly required portfolio examples but now uses a 100 question multiple choice exam. It focuses on technical writing skills for web content. Recertification is every 2 years.
Professional Writer Certification (PWC) from the American Copy Editors Society (ACES): Targeted at professional editors and writers, this certification involves a portfolio review and examination on writing, editing and production best practices. Recertification is every 3 years.
Benefits of Content Writing Certification
There are several advantages for content writers who pursue credentials:
Career Advancement – Certification demonstrates to employers enhanced qualifications over non-certified candidates. It shows a commitment to professional development. Certified writers may have expanded career opportunities and responsibilities.
Higher Pay – Studies show certified workers on average earn higher salaries than non-certified peers. Content writing credential commands a premium in the marketplace. Certification differentiates writers who demand higher pay for their expertise.
Credibility – Holding a respected certification lends credibility when networking or pitching new clients. Credentials are a signal to clients that content will meet standards of strategic thinking, research, writing quality and best practices.
Variety of Jobs – Certification opens doors to a wider range of content writing positions beyond general blog articles. Certified writers may qualify for more specialized roles in marketing, editorial, technical communication and other fields.
Portability – Unlike degrees or individual company training, certification follows the writer wherever their career takes them. Credentials are recognized throughout the industry regardless of workplace. This sustain careers despite changes in employers.
Staying Current – Recertification requires continued education. Writers keep up to date on innovations, best practices and technical/social changes affecting content. This enhances career longevity and prevents professional obsolescence.
How to Prepare for Content Writing Certification
Candidats prepare for certification through a combination of study, practice and experience:
Review certification exam content guides to learn what knowledge and skill areas are covered. Focus study accordingly.
Study organizational websites, blogs and recommended reading materials from certifying bodies. Absorb best practices.
Practice comprehensive, well-researched writing across diverse topics and formats like blogs, ebooks, web pages and more.
Gain professional experience. Certification often requires a minimum of 1-3 years in the field. Hands-on work underscores classroom learning.
Take continuing education or professional development courses pertinent to content writing and the certification.
Consider enrolling in formal certification prep programs that offer simulated exams and guidance from expert mentors.
Form study groups to exchange knowledge and quiz each other. Join industry associations for peer support.
Seek feedback on writing samples from experienced professionals. Incorporate suggestions before sitting for exams.
Is Content Writing Certification Worth It?
For many writers, the benefits of certification outweigh the costs of exam fees and study time. Credentials act as a clear differentiator for rising above non-certified competition. The investment is offset by potential career gains like higher income, more clients and new opportunities. Certification signals lifelong dedication to staying relevant through continuing education. It ensures quality standards for clients and credibility in the eyes of employers. Overall, most experts agree that content writing certification provides a competitive edge for professionals seeking to take their careers to the next level.