Course Title: Content Writing Course
Course Description:
This course aims to provide students with the essential knowledge and skills required for a career in content writing. Students will learn how to develop compelling and well-researched content across different formats like articles, blogs, reports, web content etc. for both online and offline publications. The course covers important aspects of the content writing process like ideation, research, structuring content effectively, developing an engaging writing style and editing. Students will also gain an understanding of content marketing strategies, SEO basics, and analytics to create impactful and measurable content.
By the end of the course, students will have hands-on experience in researching, writing, revising and publishing different types of content. They will gain expertise required to work as professional freelance or in-house content writers across industries. The key focus is on teaching universal principles of compelling content creation that can be applied across subjects and domains.
Course Objectives:
Understand the content writing process from ideation to publishing
Develop effective research techniques for different types of content
Learn content structuring frameworks like inverted pyramid, storytelling etc.
Master engaging writing styles, tones and techniques for varied formats and audiences
Gain expertise in SEO best practices, keyword research and Analytics
Experience content marketing strategies, management and measurement
Practice editorial skills like proofreading, copy-editing and fact-checking
Build a portfolio of publish-ready articles, blogs, reports and other written works
Acquire job-ready skills for content writing roles in companies or as freelancers
Course Content:
The course is spread over 16 weeks and includes:
Week 1: Introduction to the content writing process, formats and tools
Week 2-3: Research strategies and techniques for different types of content
Week 4-5: Structure and storytelling frameworks for varied formats and mediums
Week 6-7: Developing an engaging writing style and voice
Week 8-9: Understanding content marketing strategies and measurement
Week 10-11: Essentials of SEO, keyword research and using analytics
Week 12: Guest lecture on content writing in particular domains/industries
Week 13-14: Hands-on content planning, drafting, revision and publishing
Week 15: Editorial and content quality skills like proofreading and fact-checking
Week 16: Presenting contents from portfolio and course assessments
Evaluation Method:
20% – Class participation and weekly writing exercises
30% – Two major written works in the form of articles/blogs/reports
30% – Weekly quizzes to test concepts and keyword assignments
20% – Final portfolio presentation and viva examining core learnings
Students are expected to spend 6-8 hours every week for readings, exercises and assignments to successfully complete this course. Weekly feedback and assessments help track progress. The final goal is a well-rounded content writing skill-set and a strong portfolio for career applications.
This course is designed to create job-ready content writing proficiency. On successful completion, students will have expertise required for content writing roles in both in-house and freelance capacities. The skills gained make for a wide career scope in the thriving digital content industry.