Content writing has emerged as one of the fastest growing industries in India over the past decade. This rapid growth has led to the rise of many content writing startups that provide quality writing services for businesses across industries. Here’s an in-depth look at some of the leading content writing startups in India and the opportunities they offer:
Keyword Research
Founded in 2012, Keyword Research is one of the largest content marketing agencies in India today. It was started by digital marketing experts Vishal Gupta and Nikhil Kullar who identified the growing demand for content solutions among SMBs and big brands. Keyword Research offers a full suite of content services including blog writing, case studies, eBooks, whitepapers, and more. They have a team of over 150 writers who are experts in different domains like technology, lifestyle, finance etc. Some of their major clients include Dell, Amazon, Zomato, OYO and PhonePe. The founders’ knowledge of SEO best practices has helped brands achieve top rankings organically. Keyword Research has grown rapidly over the years with offices now in Delhi, Noida and Bangalore. They also offer internship programs for content writing students to gain hands-on experience.
Kwan
Kwan launched in 2015 as a virtual internship platform that connected students with companies for content projects. Within two years, they transitioned to become a full-fledged content agency. Kwan excels at crafting compelling narratives through blogs, product descriptions, social posts and brand stories. Their team includes journalists, researchers and creative writers. Notable clients of Kwan include Nykaa, Cult.fit, boAt, Plum, Mamaearth and ScoopWhoop. To address the rising demand, they have expanded into other locations like Mumbai in addition to their Gurugram headquarters. Kwan offers opportunities for fresh graduates and experienced professionals looking for editorial, project management and client servicing roles. Their innovative workspace and training programs help writers hone their skills.
AptWriter
Founded in 2016, AptWriter focuses exclusively on technical content generation for B2B SaaS companies. They have a global clientele that includes names like Freshworks, Zendesk, Chargebee, Zoho etc. Since technology is always evolving rapidly, AptWriter recruits writers who have relevant industry expertise in fields like programming, devops, cybersecurity, AI etc. With a team size of over 250, they can handle large content production needs of enterprises. AptWriter is known for creating high-quality developer docs, product documentation, whitepapers, eBooks and tutorials. Their headquarters is in Delhi and they have remote hiring policies as well. Technical writers get opportunities to work on the cutting-edge projects of influential tech brands at AptWriter.
Pepper Content
Pepper Content was co-founded by entrepreneurs Sidharth Rao and Akshara Rao in 2017. In a short span, it has emerged as a leader in delivering marketing content as a service to D2C and consumer brands. Pepper builds complete content stacks for clients that include blogs, social media assets, landing pages, website content and more. Their team of 300+ professionals boast specialized skills in fashion & lifestyle, food, parenting, home decor niches. Major clients include boAt, Mamaearth, Beardo, Myntra, Wittyfeed and Wow Skin Science. Pepper has emphasized on launching industry-related content hubs and blogs that organic audiences. Its content advisory services help D2C brands devise impactful content strategies. Their Mumbai headquarters makes them easily accessible for western Indian clientele. Pepper offers work from home roles for content writers, editors, researchers etc.
Fyndiq
Fyndiq was founded in 2013 pioneered the concept of native content marketing in India. Leveraging trained journalists and writers, they produce custom article series for B2B companies. Finance, HRTech and MarTech are their core expertise areas. Fyndiq writers are well-versed with technical topics, yet have the skills to simplify them for non-technical readers. Notable brands they have partnered with include Freshworks, Adaptive, Darwinbox, Hiver etc. Fyndiq has authored numerous whitepapers, reports and multi-part blog series that market intelligent insights. Their content pieces provide high organic search visibility to clients. Writers, editors and researchers looking for in-depth B2B projects can find exciting opportunities at Fyndiq. They have hiring needs across functions like account management and project execution as well.
Grammarly backed Contentful
Contentful was founded as a SaaS platform for content management and development. Earlier this year, it was acquired by language services giant Grammarly. In 2020, Contentful launched its content services division dedicated to deliver high-quality technical, lifestyle and educational blogs and articles to customers. It focuses on generating custom branded content and optimizing it for organic search. Some of clients are Nykaa, Cure.fit, ALTBalaji, EuroKids etc. Under Grammarly, Contentful aims to enhance its technical capabilities around areas like translation and natural language processing. The acquisition will help expand their talent pool with writers experienced across genres and proficient in multiple languages. Contentful posts roles for full-time writers, subject matter experts and editorial managers regularly. It is a great company for ambitious career growth for content professionals.
These are some of the top content startups in India that have revolutionized the way content marketing is done. The industry’s robust growth prospects have attracted talented individuals and business leaders. With increased focus on digital experiences, the coming years will see further innovation and professional opportunities in this dynamic sector. Aspiring writers and storytellers have a gold mine of opportunities to learn, build portfolios and launch rewarding careers by joining the teams of these new-age content companies. The convergence of technology, data, and creativity positions this industry for continued progress.
Andrew Stroud