Content writing is a very broad topic that encompasses many different types of writing such as blog posts, articles, web copy, emails, social media posts, and more. When testing potential content writers, it’s important to assess their skills across a variety of content types and topics to get a well-rounded sense of their abilities. Some common test topics for content writers include:
Blog Post Writing: A blog post is one of the most common types of content created by professional writers. Testing blog post writing ability allows recruiters to evaluate how candidates research and structure longer form pieces (typically 500+ words), incorporate relevant links and images, and adopt an engaging tone suitable for the blog. Some potential blog post writing test topics could include reviewing the latest technology products, recapping current events, sharing helpful advice or how-to guides, or profiling interesting people or stories in the news. The test piece should demonstrate the candidate’s skills in topics selection, organization, writing style, ability to engage and inform readers, and basic SEO techniques.
Article Writing: Like blog posts, articles are another staple content format. Article writing tests provide insight into a candidate’s research rigor, factual accuracy, and structuring information clearly for readers. Article topics could span any subject that requires an in-depth exploration beyond a simple blog post. For example, potential article test topics may cover: the history of a major world event, a detailed profile of scientific innovations or discoveries, an issue-based deep dive into policies or social movements, a comparative analysis of products/services, and more. A successful article test would illustrate a candidate’s talents in synthesizing vast amounts of source material into a well-organized, linear narrative.
Product Copywriting: For companies selling physical or digital goods, compelling product descriptions and collateral are essential. Testing product copywriting abilities is important for evaluating how candidates speak to target audiences using a uniquely promotional tone. Example test topics could involve crafting web copy, emails, social posts, or brochure text to effectively position a new product launch. As part of their test, candidates would need to do enough research to understand key details about the fictional product and identify its major selling points to resonate with customers. A stellar product copy test shows a nuanced grasp of customers’ pain points and desires to motivate a purchase.
Explainer Content: Explainer content, such as guides, manuals, tutorials and FAQs are critical for helping users understand complex topics or processes. Testing explainer writing skills is beneficial for roles requiring clear communication of technical matters. Potential test topics range from how-to articles (e.g. explaining a new software feature), procedural explanations (e.g. outlining multi-step tasks), to subject guides breaking down concepts simply (e.g. crypto currencies). Candidates’ test pieces should demonstrate abilities to dismantle even overwhelming information into linear, easy-to-follow sections using proper terminology yet straightforward language for any target audience.
Email Copywriting: In the digital era, email remains one of the most effective online marketing channels. As such, assessing email copywriting talents is pivotal for many content-focused positions. Example test topics may involve crafting promotional, transactional or informational email templates across various scenarios. For instance, potential test prompts could ask candidates to write first-time customer welcome emails, abandoned shopping cart recovery emails, newsletter editions featuring new product lines, or emails promoting special offers or events. Successful email copy tests exhibit candidates’ expertise in personalized salutations, compelling subject lines, and copy that encourages specific calls-to-action.
Industry/Topical Expertise: For certain types of content roles requiring deep specialized understanding, tests aim to gauge relevant expertise. Sample industry expertise topics may include writing about healthcare technologies, sustainability solutions, fintech innovations, or emerging trends in various sectors. Topical expertise tests could explore topics such as writing on racial injustice, cryptography, space exploration, AI ethics or graphic design principles. These tests place more emphasis on conceptual command rather than generalized writing style. Candidates must show research-backed, authoritative knowledge of the
Each of these common content writing test topics assess separate yet equally vital skills that collectively demonstrate well-rounded content creation abilities. Of course, the specific topics and prompts can vary depending on an organization’s needs and brand voice. Examining samples that span these format types aids in choosing candidates best equipped to handle a diverse array of projects. Ultimately, the best content tests reveal a writer’s talent and passion for engaging and educating audiences – key qualities that lead to lasting professional success.