The ECT Content Writing course is a comprehensive online program designed to teach students the fundamental skills needed for a career as a professional content writer. The course covers all aspects of content writing from conducting research and planning projects to writing for different mediums and optimizing content for search engines.
The course is delivered entirely online through ECT’s learning management system. Students can access video lectures, written lessons, exercises and other course materials at their own pace. This self-paced format makes the course very flexible and allows busy individuals to fit study time around other commitments.
The course content is divided into 11 individual modules that gradually build writing skills and knowledge. Some of the key modules include:
Research Fundamentals: This module teaches best practices for researching topics, finding credible sources, taking notes and structuring research. Students learn how to efficiently gather information needed for any writing project.
Content Planning: Here students learn content planning strategies like creating outlines, drafting target keyword lists, determining appropriate formats and estimating word counts. Good planning is presented as essential for efficient and effective content creation.
Writing for Different Medias: Students are introduced to the unique requirements and stylistic differences of writing for websites, blogs, social media, emails, reports and more. Adapting content to different mediums is an important professional skill.
Grammar and Mechanics: An in-depth refresher of grammar, punctuation, spelling and style guides. Strong foundational skills are needed to produce clean, coherent content. Comprehensive quizzes and exercises reinforce learning.
Search Engine Optimization: Optimization strategies for titles, meta descriptions, internal linking, keywords and more are explored. Students learn how search engines work and how to leverage SEO techniques to increase discoverability and performance of content.
Content Editing: Revising, proofreading and quality control skills are developed. Understanding how to refine, polish and improve existing content through an editorial process is covered.
Writing Samples: Students complete a series of writing assignments in modules to apply their growing skills and receive instructor feedback. Sample content types include blog posts, website articles, social media updates, reports and more.
Career Preparation: Final module focuses on preparing for jobs and freelance work. Résumé and portfolio building, interview skills, contract negotiation and project management are covered. An overview helps connects all skills learned to professional content writing roles.
Throughout the course, instructor support is provided through discussion forums, writing reviews and one-on-one coaching. Students can post questions and get timely assistance to overcome obstacles.
Instructors for the ECT Content Writing course have extensive experience as professional writers, editors and managers. Detailed video lessons feature real workplace examples and actionable advice. Overall, the course aims to impart practical skills that can be immediately applied to writing tasks.
Upon completion, students earn a Certificate of Completion from ECT. This certification carries weight with employers and can help jobseekers stand out. Graduates have reported the certificate playing a role in new hire decisions and contract wins.
While the course is quite thorough at over 50 hours of structured content, some students report wishing for even more projects and writing prompts. A few also said the SEO module could dive deeper into technical strategies like Keyword Research and link building.
Overall reviews of the course have been very positive. On third party review sites, graduates repeatedly praise the personalized instruction, diversity of covered content types and career preparation materials included:
“I’ve taken several online writing courses but ECT was far superior in the depth of instruction provided and real world focus. I immediately landed freelance writing gigs after finishing.”
“The course moved at a good pace for me and was very well organized. Breaking content down into logical modules made it easy to learn. Very happy with my career transition into copywriting thanks to this program.”
“I would recommend ECT Content Writing to anyone serious about becoming a professional content creator. The certificate has already paid for itself by helping me win clients.”
For those interested in starting or advancing a career in content writing and creation, the ECT Content Writing course appears to provide exceptional value and instruction. Graduates consistently report being well prepared for writing roles and feeling confident in their new skills. The course may demand a significant time commitment but reviews show it delivers on developing well-rounded content professionals. For the low monthly subscription cost compared to traditional college programs, ECT Content Writing stands out as a highly-rated online option for aspiring writers to consider.