The video essay is an important part of the Kellogg MBA application process. Applicants are asked to submit a 3-5 minute video addressing the prompt “Why Kellogg MBA?” This provides an opportunity for applicants to share aspects of themselves and their goals in a unique way beyond just the written application. Strong video essays allow one’s authentic personality and passion for Kellogg to shine through in a memorable manner.
The video essay holds equal weight to other application components like the resume, essays, and recommendations. Admissions committees want to truly get to know applicants as multidimensional individuals rather than just profiles on paper. A thoughtful, well-executed video can help applicants stand out from the pack. Crafting an impactful 3-5 minute video takes careful planning and execution. Here are some tips for crafting a standout Kellogg MBA video essay:
Authenticity is key. Admissions officers are evaluating one’s genuine fit and interest in Kellogg, so the video should reflect one’s authentic self. It is often noticeable if an applicant is trying too hard to say what they think Kellogg wants to hear rather than speaking from the heart. The tone should be natural and conversational rather than overly rehearsed. Focus on sharing meaningful experiences, values, and goals that really resonate rather than generic responses.
Show preparation and knowledge of Kellogg specifically. Simply stating “I want an MBA from Kellogg” is not enough. Demonstrate familiarity with Kellogg’s culture, emphasis on leadership development, global focus, social impact opportunities, and other distinct program aspects. Share what inspires one about Kellogg in particular versus other schools. Research alumni profiles and activities to discuss individuals one could envision connecting with as a peer. Base answers on a thorough understanding of what makes Kellogg unique rather than surface-level impressions.
Highlight relevant qualifications and experiences. While the video should avoid simply rehashing one’s resume, weaving in several short anecdotes showcasing experiences, strengths, and achievements that are particularly applicable to Kellogg can help paint a fuller picture. For example, if emphasizing cross-cultural skills, briefly describing a study abroad experience and its impact would bring an abstract resume point to life. Focus on 2-3 compelling stories that succinctly demonstrate one’s qualifications and passion in a memorable way.
Exude confidence through polished delivery. Practice enough to feel comfortable without sounding memorized or overly rehearsed but still maintain sufficient eye contact with the camera. Speak at a natural pace and vary intonation and expression to engage the viewer. Use body language effectively – don’t just stand stiffly reading from notes. Film in a well-lit, quiet location without distractions to achieve high production value with a clear audio/visual experience.
Craft an effective narrative arc with introduction, body, and conclusion. The video should have a clear beginning, middle and end like a 3-act story that engages listeners and leaves a lasting impression of one’s fit. Introduce oneself and state one’s vision and planned next steps, then develop this framework over 2-3 well-chosen anecdotes that link back to one’s goals, and finally provide a conclusion affirming one’s enthusiasm for Kellogg. Leave viewers with a compelling takeaway about who you are and why Kellogg is ideal.
Show consideration through thoughtful touches. Sending a short, personalized note accompanying the video expressing gratitude for the committee’s time and reiterating one’s interest in Kellogg can help the video stand out further. Consider including creative touches like professional graphics, supplementary photos to illustrate stories, or other production elements if done tastefully and authentically rather than superficially. Keep production simple if more advanced elements detract from the substance rather than enhance it.
Refine through multiple revisions. View the draft video objectively with others before finalizing to ensure it effectively highlights one’s best qualities. Receiving critique from advisors and practice interviews can yield constructive tweaks to polish the submission. Allow for time to implement any recommended edits thoughtfully before the deadline arrives. With diligent preparation, the Kellogg video essay provides a unique opportunity to share one’s fit and passion if done authentically and artfully.
Crafting an impactful video takes sincere self-reflection and planning to really connect with viewers beyond a scripted response. By leveraging experience-rich anecdotes to paint a multidimensional picture grounded in authentic enthusiasm for Kellogg, applicants can meaningfully engage admissions officers. With polished delivery highlighting one’s fit and qualifications through a captivating narrative arc, the video essay presents a chance to let personal qualities shine through to support a strong candidacy. Committing ample time for multiple revisions ensures the final product authentically represents who one is and why Kellogg is the ideal next step.