Lynda.com Content Writing: An Overview
Lynda.com is one of the largest providers of online video courses for individuals and businesses looking to develop their skills in professional and creative disciplines. As of 2020, Lynda.com has over 4,000 courses spanning topics like business, software, technology, creative skills, and more. To develop high-quality courses to meet learner needs, Lynda.com relies on a stable of experienced freelance writers to script lessons, tutorials, and other course content. In this article, we’ll explore the opportunities and responsibilities involved in content writing for Lynda.com.
The Role of the Content Writer
Content writers are responsible for researching topics, developing storyboards, and writing scripts for individual video lessons and full courses on Lynda.com. Video lengths vary but most are between 5-20 minutes. Writers must be subject matter experts or conduct thorough research to ensure accuracy.
The goal is to break down complex topics into easy-to-understand sections, explain concepts clearly, and keep learners engaged with a conversational style. Writers script what the video instructor will say as well as on-screen text, captions, graphics, and other elements. Accuracy, organization, clarity, and engaging the learner are top priorities.
Content writers work closely with instructional designers, subject experts, and video producers to develop the best experience for online learners. Designers ensure a logical course structure and flow while subject experts validate content accuracy. Producers provide input on what can translate well to video. Collaboration is key to success.
Once drafted, scripts go through an iterative review process with these collaborators before approval and production. The finished courses feature high-definition video lessons with supplemental learning materials like downloadable lesson files, practice quizzes, and community forums for interaction.
Requirements and Qualifications
To write for Lynda.com, candidates should have a minimum of 3-5 years experience creating educational content. A bachelor’s degree is preferred, especially in fields related to the subject matter being written about. Lynda.com covers diverse topics so multi-skilled writers are valued.
Candidates must demonstrate subject matter expertise through a portfolio highlighting their ability to break down complex topics into easy-to-grasp lessons. Experience with instructional design principles is important to craft effective online learning experiences. Strong research, writing, and communication skills are a must to collaborate with others.
Writers are expected to complete script drafts within 2-4 weeks of being assigned a project, depending on scope. Active listening and responsiveness to feedback enhances the revision process. Meeting deadlines consistently is important for continued contract work.
Income Potential and Work Style
Lynda.com engages content creators as independent contractors. Pay rates vary according to experience and the complexity/length of projects but typical freelance writers can earn $50-$150 per scripted video lesson. Top writers may earn over $200 per video for more advanced topics.
Writers establish their own schedule and work remotely from anywhere internet is available. This allows flexibility but also requires strong self-motivation and time management. Turnaround is quick so writers must be efficient researchers who can rapidly break down complex topics in a clear, organized manner.
Ongoing work depends on maintaining a high standard. Lynda.com evaluates feedback and if scripts continue receiving good reviews, more projects will be assigned. Writers are not guaranteed a specific number of projects annually. Consistent, high-quality output is important to build a long-term career with the platform.
Benefits to Freelance Writers
While the work is contract-based, those who establish a track record of excellence gain long-term recurring clients at Lynda.com with the opportunity to establish themselves as experts in particular fields. This leads to greater income potential over time.
The flexibility to work independently from anywhere also appeals to many writers. And there is pride in knowing one’s educational content reaches millions of learners worldwide and helps people develop valuable job skills. Overall, Lynda.com offers experienced writers a highly visible platform and engaging projects with the potential to build a sustainable freelance career.
Content writing for Lynda.com provides skilled writers opportunities to develop high-quality online courses while establishing expertise in subjects they are passionate about sharing with global learners. Strong research, writing, and collaboration skills are essential to craft engaging educational experiences and develop a long-term client relationship with the leading provider of online instructional content.