Online Content Writing Tests
Content writing tests are commonly used by companies and agencies hiring freelance or staff content writers to assess a candidate’s writing skills and knowledge before bringing them on board. These tests help employers evaluate a writer’s general writing ability, knowledge of topics relevant to the company or industry, and fit for the specific roles and tasks required. In this article, we’ll explore what to expect from online content writing tests, how to best prepare, and tips for performing well.
What to Expect
Content writing tests vary in format and focus depending on the needs of the hiring company, but some common elements tests may include are:
Writing Sample: Candidates will often be given a short writing prompt or topic and asked to write 300-500 words within a set time limit (usually 30 minutes or less). This allows employers to evaluate writing style, structure, flow, grammar/mechanics, and ability to address the assigned topic.
Technical/Industry Knowledge: Multiple choice or short answer questions can test understanding of specialized terminology, trends, products/services, competitors, and other key industry details relevant to the company or clients. This confirms a candidate has research skills and domain expertise.
Editing/Revision: Some tests include passages with errors to identify and correct within the text. Others may provide a completed draft for editing and revisions within guidelines. This assesses attention to detail and ability to refine existing work.
Keyword Questions: Candidates may be given lists of important keywords/topics and asked to write 1-2 sentences summarizing each. This shows understanding of key messaging and concise communication skills.
Scenario Questions: Candidates are presented with hypothetical client or project scenarios and asked how they would research, outline content ideas, or approach tasks. Answers demonstrate strategic thinking and problem-solving aptitude.
Formatting Tasks: Simple formatting tests can include rearranging bulleted or numbered lists, adding or removing headings, or resizing images/text blocks within a mock article layout. This checks understanding of basic publishing and layout best practices.
Beyond the testing format itself, employers may also evaluate a candidate’s grammar, spelling, punctuation, and adherence to any provided style guidelines during the test. Consistently addressing the instructions thoroughly and thoughtfully is important to demonstrate.
Preparing for the Test
To feel prepared and confident taking an online content writing test, it’s recommended to do the following:
Research the Company: Understand their industry, clients/audiences, products/services, mission, and any relevant news/trends that could come up. Having this context helps you perform at your best.
Review Common Questions: Expect technical terminology, industry standards, competitor knowledge, editing tasks, formatting basics and more depending on the role. Quiz yourself in these areas.
Practice Varied Formats: Try sample prompts, revise passages, answer scenarios, compile fact sheets – being versatile makes you comfortable with any test structure.
Use Timers: Set limits when practicing so you experience working quickly and accurately under a clock. Pace yourself appropriately during the real test.
Consider Software/Devices: Make sure to use a computer/laptop with reliable internet and common programs (Word) so no tech hassles occur during testing.
Proofread Thoroughly: Allow time to polish your work before submitting. Check formatting, spelling/grammar, clarity, and that all instructions/questions were fully answered.
Remain Calm and Confident: Take deep breaths, remember your skills and preparation. A positive attitude is key to performing at the top of your abilities during the test.
Performing Well on Test Day
When it’s time for the actual content writing test, here are some final tips to help you stand out:
Reread all instructions carefully before beginning each section. Clarify anything unclear with a proctor if possible.
Manage your time effectively by pacing yourself appropriately task by task. Be efficient but don’t rush.
Connect information back to what the employer is looking for when answering questions. Draw from your research on their needs.
Provide concrete details and examples to support your responses rather than vague answers. Employers want substance.
Vary sentence structure for improved readability – don’t rely solely on simple or compound sentences.
Use correct grammar, spelling, and punctuation consistently. Proofread thoroughly before submitting.
Request feedback after completing the test if it’s available. Ask respectful questions to further showcase your interest and passion for improvement.
Send a thank you note for the consideration following the process. Reiterate your fit and restate an interest in the opportunity.
Following these best practices allows you to showcase the knowledge and skills that make you the ideal candidate through your test performance and behavior. Ultimately, an online content writing test simply provides an opportunity to shine – make the most of it! With preparation and confidence, you can ace the assessment.