Writing quality, engaging content for the Penny Hoarder website is an important way for freelance writers to earn income while creating helpful guides for readers. The Penny Hoarder is known for their straightforward personal finance advice aimed at everyday Americans looking to save money or improve their finances. As a highly trafficked site focused on actionable tips, they rely on expert writers to provide fresh, thoroughly researched articles on a constant basis.
Landing regular assignments with the Penny Hoarder takes dedication to the craft of content writing as well as an in-depth understanding of personal finance topics. Editors are seeking writers who can distill complex subjects into clear, reader-friendly explanations while maintaining authority. Articles should answer the questions and solve the problems readers are seeking help with through their searches and on social platforms. Meeting deadlines consistently is also a must for those looking to join the trusted roster of Penny Hoarder contributors.
Some of the most popular categories of articles on the site include saving money on everyday expenses like groceries, utilities, transportation and more. Readers are eager to learn new hacks and strategies for lowering their bills and living more affordably. Articles comparing services or products, reviewing the best deals and discounts, or explaining how to save in a specific area can do very well. Staying on top of sales, coupons and promotions that are currently available makes the tips feel more useful and actionable.
Another area of high demand is managing and growing personal finance. Articles about budgeting, paying down debt, credit scores, investing basics, retirement planning and other money management topics resonate well. Readers want to understand these subjects at a beginner level but presented in an enjoyable, encouraging tone. Case studies or personal anecdotes from the writer’s own experience can help bring these sometimes dry topics to life. Infographics, charts and visual elements are also appreciated to help reinforce the lessons.
Emerging financial technology is another area constantly generating interest from Penny Hoarder audiences. Explaining trends like cryptocurrency, peer-to-peer lending, robo-advisors, open banking and other FinTech innovations in clear terms gets readers excited about the future while educating them on opportunities. Showcasing new tools, apps or platforms in a hands-on, unbiased review format performs very well. Staying on top of the latest meaningful innovations is important to write authority on this fast-changing beat.
Beyond saving on expenses and managing money, readers also flock to the site wanting motivation and inspiration. Stories about paying off large amounts of debt, achieving early retirement dreams or other big financial goals capture interest when they show the specific steps real people took. Similarly, articles sharing frugal living strategies from amateur homesteaders, tiny house owners, travel hackers and others living alternative lifestyles offer fun ideas while still being applicable to mainstream readers’ lives. Human interest stories with a financial lesson at their core tend to generate a lot of social shares.
Whether exploring new ways to stretch a dollar at the grocery store or explaining 401(k) plans, the keys to successful Penny Hoarder content are making the topic immediately practical and written in an engaging, conversational style. Readers are busy people who want the bottom-line up front in clear, jargon-free language. Using personal examples, quotes from experts and intriguing facts keeps articles entertaining as well as informative. Meeting strict formatting guidelines and SEO best practices ensures the content will be correctly branded, formatted and optimized to perform at its best.
Landing regular work with the Penny Hoarder takes developing a portfolio highlighting one’s subject matter expertise and ability to write quality, unique articles on tight deadlines. Freelance writers should study the site, understand what performs well and start pitching article ideas that fill noticeable gaps they have identified. Impressing editors with a sample piece often leads to repeat gigs. Building relationships on social channels also improves one’s chances of getting work and support from the Penny Hoarder community. With diligence and passion for personal finance topics, freelance writers can carve out a lucrative niche creating helpful content for one of the top resources in the industry.