Introduction to Eventfinda – The Leading Event Discovery and Ticketing Platform in Australia and New Zealand
Eventfinda is a leading event discovery and ticketing platform that allows users to find events happening around Australia and New Zealand as well as purchase tickets for those events. Founded in 2005 and headquartered in Melbourne, Eventfinda has grown to become the number one event discovery website in both countries. With over 400,000 members and more than 219,000 events listed, Eventfinda gives users an easy way to discover amazing things to do both locally and further afield.
In addition to event discovery, Eventfinda also offers an integrated ticketing solution that allows event organizers and venues to sell tickets for their events directly through the platform. With features like online and print at home ticketing along with marketing tools, Eventfinda’s ticketing product helps event organizers efficiently sell more tickets and interact with customers. Event organizers can also promote their events across Eventfinda’s large database to raise awareness and drive ticket sales.
Some key facts about Eventfinda:
Founded in 2005 and currently leads the Australasian event discovery market
Hosts over 400,000 event listings annually across Australia and New Zealand
Provides an integrated ticketing solution used by over 10,000 venues and promoters
Receives over 60 million page views annually from its large user base
Maintains large social media presence with over 220,000 Facebook fans
Employs over 90 staff members across offices in Melbourne, Sydney and Auckland
Continuously expands its lineup of events covered across all genres and categories
Works with all types of event organizers from small grassroots to large commercial festivals
Won multiple awards including as a Deloitte Fast 50 and Smart 50 company
In 2016, Eventfinda expanded with the acquisition of competitor Canberra-based Ticketing Solutions. This added Ticketing Solutions’ technology and clients to Eventfinda’s platform and further strengthened its market leadership position in Australia and New Zealand. Some key impacts of this acquisition included:
Increased Eventfinda’s client base by adding over 500 new venue and promoter clients
-Expanded Eventfinda’s technology capabilities through integration of Ticketing Solutions’ feature-rich ticketing engine
Added experienced staff members and technical talent through the acquisition of Ticketing Solutions
Provided Eventfinda an expanded footprint in the important Canberra event market
Strengthened Eventfinda’s position as the largest event discovery and ticketing platform in Australasia
Allowed Eventfinda to realize cost synergies and economies of scale benefits
Provided cross-selling opportunities to lever each company’s respective client bases
Validated Eventfinda’s successful acquisition-led growth strategy in the industry
The acquisition of Canberra-based Ticketing Solutions in 2016 was a strategic move that helped accelerate Eventfinda’s already impressive growth trajectory. It added valuable technology, clients, talent and market share that has helped Eventfinda further cement its leadership position in the Australasian event tech space. Since the acquisition, Eventfinda has continued its track record of innovation and expansion to remain the preeminent partner for events, venues and ticketing across Australia and New Zealand.
Eventfinda’s Impact on the Australian Events Industry
Eventfinda has had a major positive impact on promoting and enabling the large and growing Australian events industry. Some of the key ways Eventfinda has helped boost the industry include:
Providing the leading marketing platform for Australian event organizers of all sizes to promote their events
Allowing event organizers to efficiently sell tickets online and expand their reach through an integrated ticketing solution
Making it easy for Australians to discover new and interesting local events happening in their communities
Fueling attendance and ticket sales for events by maintaining a large engaged database of potential customers
Generating valuable insights for the industry through data analytics on events, locations and audience preferences
Facilitating the growth of new events and event categories by lowering barriers to promotion and ticket sales
Partnering with government and industry bodies to promote major events and drive local tourism and economies
Contributing to job growth across the country as the events industry and Eventfinda’s own operations have expanded
Providing best practice resources and training to help build capability across the entire Australian events ecosystem
Earning international recognition that has put Australia’s vibrant events culture on show globally
Advocating for events through research reports quantifying their large economic and social impacts
By making events easy to find, promote and attend along with enabling organizers to effectively sell tickets, Eventfinda has served as a major productivity boost for Australia’s large events industry. It has helped support both grassroots community events and major festivals, driving both social and economic benefits at local and national levels. Eventfinda’s growth and success closely mirrors the growth story of Australia’s dynamic and impactful events industry.