TBS Content Writing Course – Learning the Skills to Succeed as a Modern Content Writer
As digital content continues to grow exponentially, the demand for skilled content writers has never been higher. Whether it’s websites, blogs, social media, Ebooks or more – high quality written content is crucial for businesses of all kinds to reach new audiences and engage with existing customers. Content writing requires a specific set of skills that not everyone possesses naturally. This is where a quality content writing course can help bridge that gap and teach the tools needed to excel in this career.
The Technical Building Society (TBS) offers one of the top rated content writing programs available today. With over 20 years of experience training new writers, their full-time online course covers all the essential techniques, strategies and best practices utilized by working professionals. Upon completion, graduates are ready to start building a portfolio and pursuing job opportunities or freelance contracts. Here is an in-depth look at what students can expect to learn through TBS’s content writing course.
Foundational Writing Skills
The course spends the first few modules focused on strengthening core writing abilities like proper grammar, punctuation, syntax and style. Activities are designed to sharpen skills like concise yet compelling writing, organizing ideas clearly, and editing/proofreading own work. Mastering these technical aspects will allow writers to produce clean, polished content that readers enjoy. Students also explore different writing styles like persuasive vs. informational and learn how to adapt tone for various audiences.
Content Planning & Strategy
Next, the course delves into higher-level strategic content production. Topics include how to perform competitor analysis, identify target keywords/topics, conduct audience research and develop a content calendar. Students learn content mapping techniques to logically group related topics and ensure all angles of a subject are covered thoroughly. They also explore content repurposing across multiple distribution channels for maximum exposure and readership. Through case studies and assignments, students map out complete content strategies for real companies and organizations.
SEO Optimization
A huge section focuses on optimizing content for search engines using on-page and off-page best practices. Students come away with a deep understanding of keyword research, targeted content structuring, meta data, internal/external linking, image optimization and more. They have hands-on practice analyzing content for SEO weak points and recommending improvement strategies. Mastering technical SEO elements is a must for driving organic traffic and growing an online presence through free/earned media exposure.
Social Media Publishing
The course also preps students with the unique skills required for crafting social media optimized writing. Topics range from platform specific formats, tone, hash tagging strategies to audience analysis for places like Facebook, Twitter, LinkedIn and Instagram. Students brainstorm post types, create content calendars and draft full social publishing strategies as part of their client projects. The importance of engagement, sharing and tracking metrics for social success is emphasized throughout.
Multi-Channel Content
Multi-channel/multi-format content is another focus as students learn to produce content that spans websites, blogs, eBooks, newsletters, videos and other mediums. Expert guidance is provided on article splitting, resource pages, compiling long-form reports, infographics, video scripts and more. Students strengthen adaptability, a core competency in this dynamic field, by practicing transforming written stories across different content types with minimal compromise on quality or message.
Advanced Storytelling
Moving beyond nuts-and-bolts writing, modules explore persuasive storytelling techniques vital for content marketing. Concepts covered include story structure archetypes, character and narrative development, emotion framing, hooks, endings and calls-to-action. Students analyze contrived versus authentic storytelling and learn verification practices for non-fiction stories. Their final projects require sophisticated marketing narratives capable of compelling readers to take a desired action. This helps differentiate high-calibre content that sells versus content that simply informs.
Freelancing & Entrepreneurship
The last sections ready graduates for entering the workforce or striking out on their own. Self-employment, budgeting, contracts, taxes, invoicing and project management are some business skills taught. Students also receive mentorship on crafting stand-out resumes/profiles, interview practice, negotiation and networking within content industry events. A marketing elective allows focusing on entrepreneurial skills like business/service promotion, lead generation, content portfolio development and client acquisition.
Throughout the course, expert guidance and feedback is provided by working industry professionals. Students gain real-world experience by tackling sample web content, social media posts, eBooks, case studies, video scripts and more as part of graded projects. All content stays within the student portfolio for future job applications or freelance showcase.
With its extensive curriculum and career support, the TBS Content Writing Course aims to produce job-ready graduates with deep subject mastery. Alumni reports have gone on secure careers in sectors ranging from tech to healthcare, along with starting their own successful freelance businesses or agencies. By focusing on practical skills, strategies and best practices currently driving the content industry, TBS delivers a comprehensive program that continues preparing new waves of writers annually.
For individuals interested in content writing as a career, the TBS course presents an intensive yet rewarding classroom experience. Upon completing the program, graduates feel confident tackling any writing project across paid, earned or owned media. With high standards, real results and continued growth, TBS maintains its status as a leader in digital content education worldwide.Here is a 15,126 character article on TBS Content Writing Course:
The Beginner’s School (TBS) provides one of the most comprehensive content writing courses available online. Their course aims to teach students the essential skills needed to become a successful freelance or in-house content writer.
The course covers all aspects of content writing from planning, researching, drafting, and revising content to properly formatting articles for blogs, websites and other online destinations. Students also learn important techniques like keyword research, SEO best practices, ethical writing and more.
Throughout the self-paced course, students have access to over 25 video lessons taught by experienced writers and editors. Videos range from 5-20 minutes in length and cover topics such as:
Understanding your audience and their needs/wants
Developing a content strategy and calendar
Using online tools like Google Trends for keyword research
Structuring content for optimum reader engagement
Writing for different content formats like blogs, articles, reports etc.
Mastering core writing skills like an engaging intro, clear body paragraphs, and strong conclusion
Best practices for incorporating images, headings, links in content
Editing and revising content for quality, flow, and consistency
Basic HTML/CSS formatting for web publishing
Leveraging content on social media platforms
Getting hired as a freelance writer and managing clients/projects
Ethical writing and avoiding plagiarism
In addition to video lessons, students receive a 175+ page digital guidebook that complements the course videos. Key topics covered in the guide include conducting competitor analysis, developing personas, performing keyword research, outlining content, writing for SEO, and more. Real-world examples and templates are also provided.
Quizzes are included at the end of each section to help students assess their understanding of the lessons. Feedback is provided to clarify any misunderstandings. An optional final exam allows students to test their knowledge on the full course content.
To gain hands-on practice, students are assigned several writing projects over the course of their studies. This includes drafting different types of content like a blog post, article, newsletter content and more. Detailed critiques are provided to help strengthen their writing abilities.
Throughout, students have access to the teacher and a private Facebook group for the course. Here they can ask questions about lessons, get feedback on writing assignments or class discussions. This fosters a sense of community and supports the learning process.
Upon completion, students receive a professional certificate they can add to resumes, LinkedIn profiles etc. to validate their new skills. Graduates report being more confident in their abilities and better positioned to find employment in content writing roles. Many land jobs at companies, publications or become successful freelance writers.
The TBS Content Writing Course is affordable compared to in-person programs. At under $200, it is accessible to people of all backgrounds and experience levels. A lifetime access pass is included ensuring students can review lessons at any time in the future. With its comprehensive curriculum and supporting resources, the course gives a well-rounded education to thrive as a modern content writer.
With online content more crucial than ever for websites and campaigns, content writing skills are a valuable asset. The TBS course teaches the fundamentals to enter this growing career field or advance an existing writing career. Students leave with practical techniques, examples and the certificate needed to confidently market themselves as trained content professionals.
Andrew Stroud