Content writing has become an important aspect of digital marketing and blogging. Whether you are looking to improve your writing skills or stay updated with the latest trends, following content writing blogs can benefit content marketers, bloggers and digital entrepreneurs. Here are some of the top content writing blogs to follow:
Copyblogger – Established in 2005, Copyblogger is one of the most popular blogs for content marketers and web content creators. The blog provides actionable tips, tutorials and guides on content marketing, blogging, SEO, email marketing and more. Some excellent posts to read include “How to Write Magnetic Headlines”, “The Anatomy of a Blog Post” and “15 Things You Should Do Right Now to Improve Your Content Marketing”. What makes Copyblogger stand out is the consistency in publishing high-quality, data-driven content regularly. It’s a must-follow blog for anyone looking to take their content and blogging skills to the next level.
SEMrush Blog – While SEMrush is well known for its SEO tools, their blog is also a rich resource for topics related to content, content marketing and digital marketing best practices. Some of their insightful articles include “How to Write Perfect Product Descriptions for E-commerce” and “The Anatomy of a Blog Post Title”. They also publish tips and tricks related to social media marketing, PPC, backlink analysis and technical SEO. For marketers who are looking to not just create great content but also optimize it for search and social success, the SEMrush blog is a valuable read.
Contently – As the name suggests, Contently focuses exclusively on topics around content strategy, planning, creation and measurement. Some unique pieces shared on Contently include case studies on the content processes of top brands, Checklists for content teams, guides on how to build a content calendar and negotiate with freelance writers. For marketers looking to professionalize and scale up their content operations, Contently provides a wealth of practical frameworks and best practices. Their “2022 Guide to Content Marketing” is especially helpful for those developing their annual content plans and strategies.
Marketing Profs – Marketing Profs calls itself the “world’s largest community for marketing learning” and their blog lives up to this claim. It attracts contributors from leading agencies and brands, academics, as well as remote and in-house marketing professionals. Some highlights include insightful interviews of CMOs, recaps of major conferences and expos, thought-leadership articles on emerging techniques/platforms and book reviews. For marketers keen on continuous skill and knowledge development, Marketing Profs is a go-to resource.
Buffer Social – While predominantly focused on social media marketing tips, Buffer Social also publishes useful articles related to content best practices. Their guides on visual content, content repurposing across networks and writing for different social channels are very practical. Some of their most popular posts include “The Content Calendar: How to Plan, Track and Publish Great Content” and “The Beginner’s Guide to Visual Content Marketing”. For both content marketers and social media managers, Buffer Social provides actionable tactics to engage audiences and get better results from content.
Hubspot Blog – As one of the leading inbound marketing and sales platforms, Hubspot’s blog is rich with data-driven insights for content marketers. Some standout posts cover topics such as benchmark research on trends in content marketing, case studies on the content strategies of successful brands, metrics that matter for content performance, and best practices around email and social sharing. They also regularly publish lists, tools and templates that content creators find valuable. With a mix of strategies, tactics and practical frameworks, the Hubspot blog is among the most authoritative.
Moz Blog – While popularly known for SEO, Moz’s blog provides marketers a good mix of technical SEO know-how along with content strategy recommendations. Some articles worth checking out include “How to Write Blog Content that Ranks: A Definitive Guide”, “The Anatomy of a Perfect Blog Post” and “The Ultimate Guide to Content Mapping”. They also publish thoughtful analyses around major Google algorithm updates and rankings factors. For those balancing content and technical SEO considerations, Moz Blog has insights that are directly actionable.
Neil Patel Blog – Founded by renowned digital marketer Neil Patel, this blog features a variety of topics around content marketing, social media, SEO, analytics and business growth hacking. Some popular pieces include detailed frameworks on how to come up with profitable content ideas, develop personas, conduct keyword research and analyze content performance. There are also many case studies highlighting the strategies of high-growth Internet companies. Overall, the Neil Patel blog brings a unique blend of data, frameworks and entrepreneurial perspectives valuable for both beginners and experts.
Social Media Examiner – While primarily focused on social platforms, Social Media Examiner’s blog is rich with best practices for creating native content formats and publishing calendars for Facebook, Instagram, Twitter, LinkedIn and YouTube. Some of their insightful guides include “How to Plan and Create Evergreen Content” and “The Definitive Guide to Visual Content Sizing”. For marketers looking to deep their understanding of organic social media, leveraging user-generated content and visual storytelling, this blog is highly instructive. Their annual Social Media Marketing Industry Reports are also must-reads.
WordStream Blog – Famous for their PPC management platform, WordStream also publishes excellent marketing strategies and tactics. The blog has many illuminating articles around content writing for specific goals like increasing website traffic, generating leads and boosting conversions. Some highlights are guides on leveraging content for local SEO success, writing buyer personas and analyzing content performance data. For content creators and marketers managing paid channels, WordStream blog offers tried-and-tested techniques to align output with ROI goals.
PracticalEcommerce – While not exclusive to content, PracticalEcommerce’s blog provides a good mix of ecommerce best practices and digital strategies relevant for online retailers. Their posts cover topics such as optimizing product pages, merchandising strategies, influencer marketing case studies and tactics around content, email and social commerce. Some must-reads are data-backed studies like “2022 State of Content Marketing” and “The Ultimate Guide to Writing Excellent Product Descriptions”. Overall, their insights are directly actionable for both B2C and B2B digital sellers.
These blogs consistently produce high-quality, original articles backed by credible research and case studies. By following them, content marketers can stay updated with emerging trends, practices from top brands, new collaboration models and performance benchmarks. This helps enhance their skills and strategies with proven tactics, helping them create better performing and more impactful content. Combining tactics from these blogs with implementation customized to business goals is sure to take content marketing results to the next level.
Andrew Stroud