Content writing has become an integral part of online marketing strategies for businesses. Whether you need blog posts, product descriptions, web copy or other digital content created, outsourcing to a professional content writing service can help you produce high-quality material for your website or marketing campaigns. With the competitiveness of today’s online environment, it’s crucial to have engaging, optimized content that helps convert visitors into customers.
There are many content writing companies to choose from, so evaluating your options is important. Based on industry reputation, reviews, portfolio quality, pricing and other factors, here are some of the top-rated content writing services in 2016 to consider for your projects:
ContentRunner: This UK-based writing service has gained popularity for delivering fast turnarounds at reasonable rates. They employ native English writers with backgrounds in journalism, marketing and other relevant fields. ContentRunner provides a wide array of content types including blog posts, product descriptions, case studies and more. Clients praise their ability to research topics thoroughly and craft customized content matching specific styles and voice.
Inkshed Communications: Specializing in B2B/technology content, Inkshed has worked with Fortune 500 brands and SMBs alike. Their team of PhD-level writers and editors approach each project with meticulous research to produce high-quality white papers, eBooks, web content and other collateral. Inkshed is known for managing complex projects on deadline. Positive client testimonials highlight their effective communication and subject matter expertise. Prices vary based on scope and deadlines.
Skyword: For businesses seeking a streamlined content experience, Skyword offers project management tools, templates, style guides and more. Their specialist writers focus on industries including healthcare, finance, CPG and tech. Clients appreciate Skyword’s fast turnarounds, domain knowledge and keen understanding of how content is used in digital experiences. SEO best practices are employed across all work. Pricing starts at reasonable rates for routine blog posts and increases based on complexity.
Article Jar: Article Jar takes a different approach – they leverage a network of thousands of independent writers around the world to bid on clients’ content requests. This creates an affordable, on-demand model for businesses needing one-off or recurring articles. Specific instructions and style guidelines ensure consistency. While quality can vary writer-to-writer, Article Jar provides editing services to refine pieces as needed. Their platform offers convenience for both clients and freelance writers.
ContentWriters: Operating since 1999, ContentWriters is an established leader with broad capabilities. Their career writers have expertise in diverse subjects and take pride in high-impact, engaging content. What sets them apart is focused account management – one dedicated project manager oversees each client’s workflow from start to finish. ContentWriters offers fixed packages for blogs, e-books and other standard formats, as well as a la carte custom projects. Quality assurance is meticulous.
Key Media: Another top player focused exclusively on technology/B2B content is Key Media. Their strength lies in deep industrial knowledge complemented by flawless research skills. Key Media thrives at long-form educational content like eBooks, white papers and case studies. Repeat customers value consistent access to the same experienced writers who get to know their businesses intimately over time. While higher-priced than some peers, many find the premium quality well worth the investment.
The Content Factory: This full-service content agency prides itself on a boutique client experience. Expertise spans content strategy, planning, production and distribution. In addition to blogs, website copy, and product descriptions, The Content Factory takes on complete content projects from initial ideation through launch. They employ rigorous editorial processes to produce only the highest caliber pieces. Rates are custom-quoted based on project details. Many clients are particularly impressed by their personalized consultation.
Scripted: A pioneer in on-demand scripts for animators, Scripted has branched out adept content production across social media, webpages, videos and more. While best known for topical humor and lighthearted promotional pieces, they also create authoritative industry explainer videos and long-form guides. Rates are affordable starting as low as $0.02/word. Turnarounds are quick thanks to a diverse international team. Scripted provides full transparency into production timelines and revisions.
This overview covers some of today’s top-rated content services according to client reviews and market reputation. For businesses in need of high-quality content on a consistent or periodic basis, outsourcing to an expert content writing company enables efficient content production while freeing internal resources for strategic priorities. Do your research to select a provider matching your specific requirements, specialties, budget and workflow needs. With the right partner, content can power your marketing and business goals.