Introduction
As a professional web content writer, you’ll need to write articles, blog posts, web pages, and other forms of online content on a variety of topics. Choosing the right topics is important for attracting readers and driving traffic to your client’s website. Some popular topics that work well for most business websites include:
About Us Page Content
An About Us page gives visitors an overview of your company, team members, mission, values, and history. It’s one of the most important pages on a website for building trust and credibility with customers. For the About Us page, you’ll want to include:
A brief company history highlighting major milestones
Biographies of founders and key leadership team members
Your company’s mission, vision and values statements
An overview of your product/service and target audience
Testimonials or accolades from satisfied customers
High-level financial data like annual revenue, employees, etc.
Product or Service Descriptions
Provide in-depth descriptions of each product or service your company offers. Focus on the key benefits, features, specs and how they solve customers’ problems. Include photos or videos to help the descriptions come to life. Consider writing a standalone product page for each individual offering.
Guides and How-To Content
Create useful guides and how-to articles that teach visitors how to do something related to your industry. For example, write a guide on “How to Start a Blog” for a website building tool, or tips on “Growing Tomatoes in Your Backyard” for a gardening store. Explain the steps in an easy-to-follow format using headers and bulleted lists.
Industry News and Trends
Stay on top of the latest happenings in your field by publishing roundups of industry news and analyses of trends. Interview thought leaders, discuss new regulations or technologies, and highlight how these developments may impact customers. Extra points for including stats and quotes from reputable sources.
Customer Case Studies
Highlight real client success stories through in-depth case studies. Interview the customer to gather details on their challenges, how your product/service helped solve problems, and quantifiable results. Case studies are a persuasive content format that build social proof.
Frequently Asked Questions (FAQs)
Anticipate common questions customers may have and provide thorough, well-structured answers on your FAQ page. Categorize FAQs under logical headers like “Pricing,” “Features,” or “Support.” Keep FAQs fresh by researching new inquiries from emails or chat.
Blog Topics
Blogs are a powerful way to share your expertise and build rapport with readers. Some ideas for topics include:
Industry trends analyses mentioned above
How-to tutorials and step-by-step guides
Product/service demonstrations and reviews
Personal stories from customers/clients
Opinion pieces on hot topics in your field
Interviews with thought leaders, executives
Reactions to current events in the news
Fun industry trivia and history facts
Content recaps from conferences or webinars
Humorous anecdotes related to your niche
Search Engine Optimization (SEO) Content
While writing engaging, educational content, also focus on topics that will perform well in search engines. Conduct keyword research to find high-volume, low-competition terms related to common customer questions. Then produce long-form, richly optimized articles targeting those keywords. Some potential SEO topics include:
“How to start an e-commerce business”
“Tips for growing tomatoes”
“How CRM software improves customer service”
“Green business grants for small companies”
“What is the best cloud storage for photographers”
Social Media Post Ideas
Similarly, generate ideas for regularly posting compelling, shareable content on social networks like these:
For Facebook & Instagram:
Visual product/service demonstrations
Beautiful photos from events or customer installations
Infographics explaining concepts
Customer testimonial highlights
Humorous/relatable memes
Short how-to video tutorials
For Twitter:
Current events + your perspective in 280 chars
Quotes, stats and facts from sources
Questions to engage followers
Links to new blog posts
Industry news roundups
Customer shoutouts and thanks
For LinkedIn:
In-depth trend analyses and reports
Thought leadership pieces on strategy
Advice on growing your career/business
Interview transcriptions from conferences
Job listings and recommendations for open roles
Polls, surveys and discussions to start
Additional Topic Ideas
Consider exploring these other general topics that often work well across industries:
Common problems customers face (and how you solve them)
Upcoming industry events and conferences
Changes and improvements to your products/services
Customer service tips and best practices
Compliance and regulatory changes affecting clients
Glossary explaining key terms in your niche
Types/classes of products or services you offer
Pricing models and packages available
Partnerships, integrations or related offerings
Environmental, social and governance practices
Diversity, equity and inclusion efforts at your company
Accessibility standards for your digital properties
Job opportunities or internships listed
Influencer marketing strategies and campaigns
Usage data, metrics and analytics highlights
Company culture, leadership principles, core values
Conclusion
By researching topics of high interest to your target audience and producing valuable, informative content, you’ll build trust, loyalty and engagement over time. Make it easy for readers by organizing related topics into logical sections on your site. Monitor performance and seek continuous feedback to refine your strategy. With ample topics to choose from, you’re ready to start crafting impactful web content that moves the needle for your clients’ business goals.
Andrew Stroud