YouTube is a goldmine for learning content writing skills. With thousands of tutorial videos available, you can learn from expert content writers right on your computer or mobile device. These tutorials are a great way to pick up tips and best practices without spending money on expensive courses or workshops. Let’s take a look at some of the top YouTube channels for content writing tutorials and the types of videos they offer.
One of the most comprehensive YouTube channels for content writing is VideoCreators. They have over 120,000 subscribers and their videos have been viewed more than 13 million times. Some of their most popular content writing tutorials include:
How to Become a Freelance Content Writer – In this 33-minute video, they discuss the steps to becoming a freelance writer including researching client needs, writing samples, pitching your services, and negotiating rates.
How to Write Content People Will Actually Want to Read – This 22-minute tutorial explains how to analyze your target audience, conduct competitor research, come up with compelling headlines and ledes, and structure content in a way that keeps readers engaged.
Content Writing Best Practices – In a 15-minute video, they delve into some essential techniques like using active voice, crafting catchy introductions, varying sentence structure, incorporating relevant images and headlines, and more.
How to Structure Different Types of Content – Across several videos totalling about an hour, they break down the ideal structures for blogs, ebooks, white papers, case studies, social media posts, and more. This is extremely helpful for new writers to learn formats.
The WriteAngle channel is excellent for more specific content writing tutorials. Some popular ones include:
How to Write Blog Posts That Rank – In this 26-minute video, they explain keyword research, optimizing for search intent and queries, internal linking strategies, off-page optimization tactics, and tracking results to continue improving.
How to Write Catchy Headlines – Spanning 18 minutes, they explain the psychology behind clickable headlines, formulas that tend to work best, testing different versions, and show countless successful examples.
Email Copywriting Tutorial – Across two videos totalling 35 minutes, they walk through optimizing subject lines, writing engaging preview texts, structuring the copy, incorporating social proof and calls-to-action.
How to Write Persuasive Copy – In under 15 minutes, they outline techniques like appealing to emotions over facts, addressing objections preemptively, using personal pronouns, and ending strongly to motivate a specific action.
The Content Marketing TV channel is another great resource for lengthy, in-depth writing tutorials:
How to Write a White Paper (1 hour) – They cover researching needs, developing an outline, choosing a format, writing each section, incorporating design elements, and promoting the finished piece.
How to Write eBooks That Sell (1.5 hours) – Across two videos, they delve into topic research, outlining chapters, writing in a conversational style, adding visual elements, publishing and marketing an eBook to generate leads and sales.
How to Write Case Studies (45 minutes) – They explain the elements of an effective case study including problem/solution framing, featuring quotes, analytics and results, and showing real examples from successful brands.
How to Write Blog Content Calendar (30 minutes) – They demonstrate how to audit past posts, identify popular topics and seasonal trends, line up content 12 months in advance, and adapt the calendar as needed.
Regardless of your experience level, YouTube is filled with tutorials that can help sharpen your content writing abilities. Be sure to subscribe to channels with knowledge you can apply, take notes as you watch, and test what you learn on real projects for clients or employers. With practice and feedback, YouTube is a powerful free resource for content writers at any stage in their career.